![]() ![]() Then, Nike came up with its own Jordan image, which was almost identical to Rentmeester's, and began using it in its marketing campaigns. According to him, after the photo was published in Life, Nike paid him for the right to temporarily use transparencies of the image for slide presentation only, without any other form of duplication. Later on, Rentmeester filed an infringement lawsuit in a district court in Portland, Oregon. In the summer of 1984, a photographer by the name of Jacobus Rentmeester took a photograph of Jordan in midair as he was about to dunk a basketball. This logo can be found on every Jordan brand sneaker and originated with a Life magazine photograph. One of Nike's most famous trademarks is the “Jumpman” logo, a silhouette of former NBA player Michael Jordan. The correct way to reference one of Nike's affiliate brands is Hurley International LLC and Converse Inc. Use Nike, without the capitalization, when making reference to the brand. When referring to the actual Nike company, you would write NIKE, Inc. If the company had failed to trademark any of these items, they could be used in another company's marketing. Nike holds several trademarks, including their famous swoosh symbol and the phrase “just do it.” Essentially, Nike has a trademark on its name, slogan, and symbol. ![]() However, there must be a plan in place to use your idea before a patent will be granted. The only way to protect an idea is by applying for a patent. You can also protect a story, but not the subject matter that it covers. However, you can use a trademark to protect the name of your idea as long as you put the idea to use. Ideas Can't Be Protectedīecause ideas are so ubiquitous, they cannot be protected by any form of intellectual property law. Once the 70-year post-death period has ended, the work of art becomes part of the public domain and can be used by anyone. Once your work of art is published, it will be protected by copyright law. While copyrights don't need to be registered, they won't last in perpetuity.Ī copyright will last for the entire life of the artwork's creator, plus 70 years after their death. For example, if two novels cover the same subject, their copyrights will not be violated if the writing style, length, and approach of the novels are different. When you copyright a piece of intellectual property, the work of art, not its subject matter, will be protected. Types of intellectual property that can be protected by copyrights include: You can copyright any type of original content or intellectual property that you have created. What Is a Copyright?Ĭopyrights are slightly easier to understand than trademarks. If you've read a book, visited a website, or purchased a product, it's likely you've seen either the TM or © symbol. You may be entitled to compensation if someone uses your copyright or trademark without obtaining your permission. Copyright: What's the Difference?Ĭopyrights and trademarks are legal protections for different types of intellectual property. Generic: These marks are comprised of generic words or phrases such as “computer store.”. ![]()
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